Category: Bizarre brand associations
Some mundane observations from a grocery store in the Azores
I have always enjoyed going to grocery stores while visiting other countries. It gets you out of the tourist district and gives you great sense of how the locals actually live. I love trying new snacks, seeing what types of food the locals eat, seeing what brands dominate, what they pay for it etc.
As I wandered the aisles of this particular store on Terceira Island in the Azores, Portugal, the first thing you are struck with is the foul stench of death. I mean fish. It’s everywhere. Observation #1, Azoreans love their fish.
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Look what the cat dragged in
The play Cats came to Austin last year and the presenting sponsor was… wait for it… “Purina Cat Chow!”. I still can’t decide if this was brilliant product placement, a bizarre juxtaposition of unrelated items or just so groan inducing-ly awkward, so eye-rollingly obvious, so on the nose that I am embarrassed for the marketer who made that decision.
…am leaning towards #3.
Brand associations that make no sense part 3, BBQ Sauce edition, 3 of 3
This just strikes me as “hey, we have cheap shitty, bar-be-queue sauce to go with your cheap shitty beer.”
Brand associations that make no sense part 3, BBQ Sauce edition, 2 of 3
This makes as much sense to me as say, Dallas Cowboys surround sound speakers – yes 1 is used when enjoying the other, but the combination of totally unrelated fields and products is just bizarre and disconcerting.
Brand associations that make no sense part 3, BBQ Sauce edition, 1 of 3
Don’t get me wrong, I love Dr. Pepper (A&W’s ok too), but what kind of association am I supposed to draw between a weird tasting sugary drink and meat seasoning?
I’d like a Jack and Joe
Part 2 in a continuing series of brand associations that just utterly and completely make no sense whatsoever!
Awesome, Wapner forever!
Seen at Campagno’s Deli in Monterey, CA by Abizer… as a marketer, it’s always good to see examples of brand associations that are, you know… relevant and, clearly… not bizarre. I think this is definitely a good example of that… 
Delayed at Denver
I picked up a magazine at the Denver airport and saw this ad on the back cover… dude, is it me or did McDonalds start using a cartoon form of Ron Jeremy in their ads??
Google Ron Jeremy if you are unclear/unaware of how inappropriate this is.
Seen at Memphis airport
Is it me, or does it look like Jamba Juice has started sponsoring emergency weather shelters??
