Category: Bizarre brand associations

Some mundane observations from a grocery store in the Azores

I have always enjoyed going to grocery stores while visiting other countries. It gets you out of the tourist district and gives you great sense of how the locals actually live. I love trying new snacks, seeing what types of food the locals eat, seeing what brands dominate, what they pay for it etc.

As I wandered the aisles of this particular store on Terceira Island in the Azores, Portugal, the first thing you are struck with is the foul stench of death. I mean fish. It’s everywhere. Observation #1, Azoreans love their fish.
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Look what the cat dragged in

The play Cats came to Austin last year and the presenting sponsor was… wait for it… “Purina Cat Chow!”. I still can’t decide if this was brilliant product placement, a bizarre juxtaposition of unrelated items or just so groan inducing-ly awkward, so eye-rollingly obvious, so on the nose that I am embarrassed for the marketer who made that decision.

…am leaning towards #3.