The play Cats came to Austin last year and the presenting sponsor was… wait for it… “Purina Cat Chow!”. I still can’t decide if this was brilliant product placement, a bizarre juxtaposition of unrelated items or just so groan inducing-ly awkward, so eye-rollingly obvious, so on the nose that I am embarrassed for the marketer who made that decision.
…am leaning towards #3.
This just strikes me as “hey, we have cheap shitty, bar-be-queue sauce to go with your cheap shitty beer.”
This makes as much sense to me as say, Dallas Cowboys surround sound speakers – yes 1 is used when enjoying the other, but the combination of totally unrelated fields and products is just bizarre and disconcerting.
Don’t get me wrong, I love Dr. Pepper (A&W’s ok too), but what kind of association am I supposed to draw between a weird tasting sugary drink and meat seasoning?
Part 2 in a continuing series of brand associations that just utterly and completely make no sense whatsoever!
Seen at Campagno’s Deli in Monterey, CA by Abizer… as a marketer, it’s always good to see examples of brand associations that are, you know… relevant and, clearly… not bizarre. I think this is definitely a good example of that…
Is it me, or does it look like Jamba Juice has started sponsoring emergency weather shelters??