Category: Bizarre brand associations

Look what the cat dragged in

The play Cats came to Austin last year and the presenting sponsor was… wait for it… “Purina Cat Chow!”. I still can’t decide if this was brilliant product placement, a bizarre juxtaposition of unrelated items or just so groan inducing-ly awkward, so eye-rollingly obvious, so on the nose that I am embarrassed for the marketer who made that decision.

…am leaning towards #3.

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